技术档案

数字视频广告Digital video advertising

在视频平台投放广告

每条都摘自下方编号的来源原文；只写事实，不写预测或建议。

技术简介

  • Demand Gen允许广告主在同一广告系列中管理Google展示广告网络投放。3
    You can now manage your Google Display Network (GDN) presence directly through Demand Gen campaigns.

已有应用

  • YouTube Shorts及Gmail图片广告已支持一次点击进入广告主落地页。1
    Consumers can now visit your landing page with a single tap on image ads on YouTube Shorts and Gmail.
  • Demand Gen支持可购物联网电视广告，让观众观看YouTube大屏广告时浏览和购买商品。2
    Demand Gen powers Shoppable CTV, enabling viewers to seamlessly browse and purchase products while watching YouTube ads on the big screen.

来源

  1. blog.google · Turn discovery into action with September’s Demand Gen Drop. · 2026-09-24
  2. blog.google · See the newest product features in January’s Demand Gen Drop. · 2026-01-22
  3. blog.google · Google Display Ads has a new home in Demand Gen. · 2026-05-26